The Philippine Star
When you enter the lobby of Shang Salcedo Place, you’d be forgiven for thinking you just stepped into the lobby of a Shangri-La Hotel. Branding in the hospitality industry is not just about a signature look, it’s also about a signature scent.
This is just the beginning of how Shang Properties, a separate group from the brand’s hotel group, designed its fourth residential property in Metro Manila — with the signature scent of a Shang Hotel, whether it’s in Paris, London or Hong Kong.
Shang Properties director of property management Miguel Feuermann says, “It’s all about the character and details because buildings are pretty much the same wherever you go. The soft touches and human touches make a big difference. We are selling a hotel experience in a home environment. When you come home, we make you feel like you’re going into the hotel lobby of, say, Makati Shang.”
Shang Salcedo Place is a 67-storey, 709-unit tower designed by Hong Kong-based firms Wong & Tung International Limited for architecture and BTR Hong Kong for amenities and lobby design. It’s located at Tordesillas and HV Dela Costa Streets, surrounded by business and commercial establishments and residential buildings. It’s also famous for the Saturday Salcedo Market.
Shang Properties marketing director Milen G. Treichler says, “While the area is busy during the week with people working here, on weekends it’s very quiet. You see foreigners walking their dogs; if you didn’t know any better you’d think you were abroad. It’s a really different world.”
Shang Salcedo started turning over its units in May and Miguel foresees that soon there will be a tight-knit community in the building. And they have created spaces to foster this.