When you enter the lobby of Shang Salcedo Place, you’d be forgiven for thinking you just stepped into the lobby of a Shangri-La Hotel. Branding in the hospitality industry is not just about a signature look, it’s also about a signature scent.
This is just the beginning of how Shang Properties, a separate group from the brand’s hotel group, designed its fourth residential property in Metro Manila — with the signature scent of a Shang Hotel, whether it’s in Paris, London or Hong Kong.
Shang Properties director of property management Miguel Feuermann says, “It’s all about the character and details because buildings are pretty much the same wherever you go. The soft touches and human touches make a big difference.”