The Rise Makati sets tone for fine living

Adaptability and versatility have allowed the Philippine real estate industry to remain resilient amid the pandemic.

While nothing can entirely prepare industry players from this unprecedented global crisis, those that have laid the groundwork early on and were able to restrategize in the midst of the abrupt disruptions were somehow able to temper the impact of the pandemic.

There really was no way to anticipate this pandemic,” said Shang Properties Executive Vice President Jose Juan Z. Jugo. “But what it’s forcing us to do now is make us look at processes and plans in different ways to address all these changes the pandemic brought forth. So if companies are not nimble enough to recalibrate and retool, then they will unfortunately suffer more than necessary.”

“Because we, as a company, have experienced past crises in the local and global economies, we were able to adjust fairly quickly to be able to ride this through as best as possible. We’re looking beyond the pandemic because eventually, it will pass. We have to continue planning forward. The thing is, you just have to ride through it,” Jugo explained.

Shang Properties continues to plan forward with projects currently in the advanced planning stage. These will add to the company’s balanced portfolio that has been mindfully created to address specific markets.

The Rise Makati

The Rise Makati, located at the heart of North Makati (NoMa), is a thriving community breathing new life into this art, design and culinary borough north of Ayala Avenue. Its strategic location of being at the edge of the Makati business district, its choice amenities, facilities, and world-class architecture allow this community of young, tech-savvy professionals, starting families to revel in an extraordinary living experience right in the comfort and safety of their residences. Discerning buyers meanwhile are afforded a sound, solid investment as evident in the capital gains seen since its launch.

Jugo noted that at Shang Properties, they have taken the concept of luxury into several dimensions. Luxury, he said, doesn’t necessarily mean ultra high end all the time.

“If you segment the markets into bands, within those spectrums, there are elements of luxury. When you develop a high end product then you deliver luxury in the simple sense of it—excellent finishes, excellent spaces. But if you try to bring luxury into different segments, you have to define what luxury is to them and that’s where the thought process comes in, the thinking, the planning and the designs,” Jugo explained.

As such, what makes The Rise different is that in the market it belongs to, the offerings Shang Properties gives buyers are above standard. While the units are more compact, the common areas, the amenities as well the finishes in them are of choice thus elevating “that product offering into what I think could be considered luxurious for that market segment.”

The Rise is indeed redefining what premium means—from the finishes in its more than 3,000 units (studio, one-bedroom and two-bedroom cuts), to the amenities which include a 28-meter tropical pool, private jogging path set in lush landscaping, billiards room, karaoke room, and a reading room—well suited to the needs of today’s smart, discerning buyer.

But the highlights of the sprawling 7,600 sqm amenity deck are these three areas offering the luxury of mindfully created spaces for its community. The Hangout, The Nest and The Workshop were designed to let residents decide how they want to play, relax and work.

From a pre-selling price of less than P100,000 per sqm in 2014, units here have appreciated exceptionally and are retaining their capital values. The pandemic may have caused a hiccup and even a temporary slowdown, but prices have held and continue to offer the upside potential.

Now is the most opportune time to snag one of the few remaining units left at The Rise Makati. Whether you decide to sell your unit later on for a premium or lease it out to generate passive income, you will likely realize gains from this venture.

Real estate thus remains a favored investment option for many Filipinos as capital values have not gone down despite the setbacks and challenges seen over the last year due to the pandemic. With green shoots of recovery starting to appear, it will only be a matter of time when the Philippine property sector finally gets back on track.