Shang Properties Inc. has undoubtedly captured the highly discerning luxury market. And by all means, it was no mean feat.
The affluent and well-heeled buyers of upscale and ultra-luxurious developments, after all, demand nothing less their money’s worth, focusing not only on the physical property itself but also on the added value and the so-called “intangibles” that come with every project.
And for Shang Properties, these come in the form of luxury, quality, and services.
“People know us mainly for our Shangri-La hotels and resorts… And we truly believe that our projects are an extension of our hotels. With our projects, you will feel that when you are buying a home, you are buying the experience of a hotel—in terms of the lobby, the amenities, the finishes. You will feel as if you’re staying for a weekend in a hotel,” explained Miguel Feuermann, director of property management at Shang Properties.
“Imagine a hotel experience in a residential environment. You have security, a nice doorman greeting you when you come back home, 24/7 concierge, an amenity center that is out of this world, and a beautiful swimming pool. You can go to the lounge where we provide amenities, complementary Wi-Fi, as well as tea and coffee facilities. All these things will make you feel like you’re in a hotel,” Feuermann said.
He further pointed out that one of the reasons people check in at a Shangri-La Hotel other than luxury would be safety and security, which is exactly what one could have when buying a unit at a Shang Properties project.